One of the key factors to attracting trade show attendees to your booth is using professional graphic displays, lighting, and other artistic components. It is true that a colorful and eye-catching booth will attract visitors and thereby sales leads, while an inadequately constructed booth can set you up to fail. The ideal mix is to construct a booth that stands out from the other exhibitors without failing to put forth a consistent message about your product, service, or brand. The following paragraphs detail four design tricks that can help you achieve a winning tradeshow booth design.
1 – Light Your Booth To Create Focus And Ambiance
Most exhibitors fail to realize how important lighting is to attracting attendees. Good lighting will not only attract visitors to your booth, but can also direct their attention so they focus where you want. You can create an ambiance by lighting your booth. Consider casting a warm light on your product to unconsciously direct your visitors to pay attention to your display. You can also entertain attendees with a laser light show that will draw a crowd of visitors who stay at your booth for the entire length of the show. By using effective lighting in your tradeshow booth design, you can change a mediocre booth into a stand out.
2 – Motion Can Grab The Attention Of Attendees
It is human nature that movement attracts attention and this is especially true at trade shows. While using movement is an effective way to attract visitors, most trade show exhibitors do not use movement at all to spark the interest of attendees. You can take advantage of motion in your tradeshow booth design in several creative ways, including using rotating displays, DVD presentations, and by giving product demonstrations with lots of movement and big hand gestures. By using motion in your tradeshow booth design, you will grab the attention of attendees and send them flocking to your display.
3 – Keep Your Message Short
Attendees are usually inundated with slogans, displays, graphics, and sales pitches at trade shows. With so many messages coming toward them, it is hard to make your message stand out so your visitors remember it after the trade show is over. An effective technique for making sure your messages stand out is to limit the number and length. Only promote the most anticipated products predicted to be successful at the trade show instead of promoting every product in your line. Avoid promoting each tiny feature of a product and just promote the most important features. Make sure your tradeshow booth design focuses on only the most powerful sales message and don’t dilute its strength by including too much information.
4 – Color Can Set A Mood
Use color in your tradeshow booth design to set a mood and to visually attract attendees. The color red stimulates excitement and is the color most often used to gain attention. Dark blue and green put forth a conventional professional image. Don’t use too many colors, as it tends to overwhelm visitors and look unprofessional. Make sure the colors you use in your booth set the mood and image you want to project.
Base Your Design On Your Goals
Base the design of your booth on the goals you want to achieve. Use design to bring attention to your booth, including good color choices, moving displays, an effective message, and ambient lighting, but make sure you use these techniques to enhance the image you want to project and the goals you hope to achieve. By using custom tradeshow booths design smartly, you will unconsciously gain the trust and respect of your visitors, giving you plenty of sales leads to effectively follow up on after the show.